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Custom Wall Murals

BRUTAL FRUIT's interactive campaign for Women's Month

Interactive graffiti campaigns are growing in popularity and connect very well with an audience that has an urban or street appeal.

Here we helped BRUTAL FRUIT create an interactive graffiti campaign for Women's Month.

Social media activation was included in the project driving engagement and brand awareness.

Brutal Fruit
ZestaOnline and Page33
People can pose in front on the mural while their friends take photo's.
The text inside the big letters are quotes from South African celebrities collected during the campaign.

In this way the campaign appealed the the celebrities fan bases as well, further increasing the viral spread through social media and hashtags.


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